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Article
Publication date: 1 September 2000

Alan S. Zimmerman and Michael Szenberg

While it is well accepted that good research is essential to developing the most effective international marketing strategies, until recently many warned that using qualitative…

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Abstract

While it is well accepted that good research is essential to developing the most effective international marketing strategies, until recently many warned that using qualitative techniques was fraught with pitfalls. However, no study had been completed which describes the use of various qualitative techniques in specific markets. This preliminary study, based on interviews with 39 experienced market research managers, shows that most qualitative techniques are used in nearly every one of the 17 countries included. International researchers interviewed are well aware of the cultural problems they may face in completing international qualitative research. These cluster around relations with the in‐country research firm, reactions of respondents and interpretation of data. In this study, they offer specific strategies they use to overcome these problems: patience and sensitivity in developing working relationships with the local firm and meeting the needs of respondents and first‐hand in‐country experience.

Details

Qualitative Market Research: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 11 November 2009

Peggy E. Chaudhry, Jonathan R. Peters and Alan Zimmerman

The major findings of this exploratory research are that a firm’s level of market commitment through future investments will increase in strategically important markets…

Abstract

The major findings of this exploratory research are that a firm’s level of market commitment through future investments will increase in strategically important markets, regardless of high consumer complicity to purchase fake goods; that companies will employ additional anti‐counterfeiting tactics in markets with a high level of pirates and a high degree of enforcement of its intellectual property rights; and that companies employ a standardized approach of anti‐counterfeiting tactics targeted at consumers.

Details

Multinational Business Review, vol. 17 no. 4
Type: Research Article
ISSN: 1525-383X

Keywords

Article
Publication date: 1 August 1999

Alan Zimmerman

Barriers, especially non‐tariff barriers (NTBs), have been shown to have an important impact upon international trade in services. Foreign direct investment and market entry…

6047

Abstract

Barriers, especially non‐tariff barriers (NTBs), have been shown to have an important impact upon international trade in services. Foreign direct investment and market entry strategy theory do not adequately address the importance of NTBs in the decision‐making process. Previous studies indicate that service firms need to establish local presence to be successful in a foreign market. Where firms are unable to enter a market because it is blocked by trade barriers, some researchers suggest managers engage in specific entry strategies or strategic actions to overcome barriers. This study, based on in‐depth interviews with insurance executives, shows that trade barriers are one of several factors managers evaluate when deciding whether to enter a market. However, barriers can become a critical factor if they create prohibitive costs or difficulties. Based on the findings, this study proposes a new model of market entry decision making which hypothesizes that barriers can become a go/no‐go decision factor.

Details

Journal of Business & Industrial Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Content available
Article
Publication date: 1 September 2000

Len Tiu Wright

249

Abstract

Details

Qualitative Market Research: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1352-2752

Article
Publication date: 22 March 2011

Peggy E. Chaudhry and Stephen A. Stumpf

The purpose of this paper is to guide marketing managers in their efforts to decrease consumer demand for counterfeits of their products by examining the consumer beliefs and…

9488

Abstract

Purpose

The purpose of this paper is to guide marketing managers in their efforts to decrease consumer demand for counterfeits of their products by examining the consumer beliefs and attitudes that have been found to support consumer complicity across multiple products, in virtual and physical shopping environments, using several criteria of complicity for each product.

Design/methodology/approach

A web‐based survey of 254 students explored two ethical ideologies (idealism and relativism), collectivism, and two attitudes toward counterfeits (ethical concern and perceived quality) with respect to two counterfeit products (movies and pharmaceuticals) and reported respondents' complicity in both a virtual and physical marketplace for each good.

Findings

Consumer complicity – a consumer's willingness to obtain, share, or use counterfeit products – was predicted by the consumers' hedonic shopping experience and lack of ethical concern with two different counterfeit products. The effects of ethical ideologies and collectivism on consumer complicity were observed to operate indirectly through hedonic shopping and ethical concern with using counterfeits.

Research limitations/implications

The primary limitation is the use of a convenience sample of US college students and future research should take the scale items developed in this study and test in multiple country markets.

Originality/value

The paper extends previous research by examining several identified predictors of complicity with different products, across virtual and physical markets, and with multiple criteria incorporating both acquisition, intent to acquire, and willingness to share.

Details

Journal of Consumer Marketing, vol. 28 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 23 March 2012

Nihel Chabrak

Since the late 1970s, research in accounting has been colonized by positive accounting theory (PAT) despite strong claims that it is fundamentally flawed in terms of epistemology…

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Abstract

Purpose

Since the late 1970s, research in accounting has been colonized by positive accounting theory (PAT) despite strong claims that it is fundamentally flawed in terms of epistemology and methodology. This paper aims to offer new insights to PAT by critically examining its basic tenets.

Design/methodology/approach

The paper subjects the language of the Rochester School to a deconstruction that is a transformational reading. This uncovers rhetorical operations and unveils hidden associations with other texts and ideas.

Findings

A new interpretation of the Rochester School discourse is provided. To afford scientific credibility to deregulation within the accounting field, Watts and Zimmerman used supplements and missing links to enhance the authority of PAT. They placed supplements inside their texts to provide a misleading image of PAT. These supplements rest on von Hayek's long‐term shaping blueprint to defeat apostles of the welfare state. Yet, to set PAT apart from normative theories that Watts and Zimmerman claimed were contaminated by value judgments, they made no reference in their text to the tight links between the Rochester School and the libertarian project initiated by von Hayek.

Research limitations/implications

Any reading of PAT cannot present the infinite play of meaning that is possible within a text. Deconstruction involves a commitment to on‐going, eternal questioning.

Originality/value

The paper provides evidence of the relation between PAT and the neoliberal (libertarian) project of von Hayek. PAT is viewed as part of the institutional infrastructure and ideological apparatus that legitimates the hegemony of markets.

Details

Accounting, Auditing & Accountability Journal, vol. 25 no. 3
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 1 April 1988

Paul Nieuwenhuysen

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…

Abstract

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:

Details

The Electronic Library, vol. 6 no. 4
Type: Research Article
ISSN: 0264-0473

Open Access
Book part
Publication date: 17 August 2020

Rachel Loney-Howes

Abstract

Details

Online Anti-Rape Activism: Exploring the Politics of the Personal in the Age of Digital Media
Type: Book
ISBN: 978-1-83867-442-7

Book part
Publication date: 17 December 2013

Robert J. Meadows

Prosecutors are politically elected officials entrusted with the sensitive responsibilities of prosecuting law violators. The strength and admissibility of evidence is tantamount…

Abstract

Prosecutors are politically elected officials entrusted with the sensitive responsibilities of prosecuting law violators. The strength and admissibility of evidence is tantamount to a successful prosecution, not politics, personal views, or other outside influences. And, the Supreme Court has ruled that prosecutors must ensure justice is achieved for crime victims and criminal defendants alike. However, outside influences, personal views, and other factors may influence a prosecutor’s leadership and decision making in some criminal cases. Since the office of prosecution is an elected position, their success is based on convictions whether achieved through plea bargaining or a guilty verdict at trial. This chapter examines criminal cases in which prosecutorial leadership strategies and decisions have circumvented justice in the name of politics or political correctness. The lack of evidence or withholding of evidence in these cases suggests that some prosecutors are more interested in personal or political interests rather than justice.

Details

Collective Efficacy: Interdisciplinary Perspectives on International Leadership
Type: Book
ISBN: 978-1-78190-680-4

Article
Publication date: 1 March 2007

Alan K. Styles and Mack Tennyson

In recent years accounting standard setters and professional bodies have issued directives aimed at improving the transparency and accessibility of financial reports compiled by…

Abstract

In recent years accounting standard setters and professional bodies have issued directives aimed at improving the transparency and accessibility of financial reports compiled by government agencies. This study examines the availability and accessibility of local government financial reports on the Internet for a sample of 300 U.S. municipalities of varying size. Results indicate that provision of financial reports is more prominent among larger cities. Cities with higher income per capita and higher levels of accounting disclosure are also more likely to provide financial reports on the Internet. The accessibility of the financial data reported on the Internet is positively related to the number of residents, resident income per capita, and level of debt and financial position of the municipality.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 19 no. 1
Type: Research Article
ISSN: 1096-3367

1 – 10 of 135